Turning packaging recovery into real-world results.
Mind the Zebra supports governments, producers, and system operators in developing effective Deposit Return Schemes (DRS) and improving EPR frameworks—making packaging recovery smarter, fairer, and more impactful.
Deposits are in the spotlights. But how exactly does this work? And how to get from legislation or a theoretical model to an efficient operating system in practice?
Mind the Zebra helps trade associations, companies and governments with issues in the area of Extended Producer Responsibility (EPR) for (beverage) packaging and in particular in the field of deposits. From an initial introduction to modeling and all the way towards the actual introduction of DRS.
Raymond Gianotten
Mind the Zebra’s founder Raymond Gianotten co-designed and assisted with the introduction of several Deposit Return Schemes in the EU. He has been Managing Director of the Dutch DRS since it started in 2007. He is experienced within the international beverage sector, public affairs and DRS.
Mind the Zebra?
What do Zebras have to do with deposits? All zebras look alike but they are all different in detail.
The same goes for DRS. They are all different to each other in detail. Having an eye for these differences is important when designing a new Deposit Return System as no market or country is the same. Guidance in the design of an efficient DRS is therefore tailor-made that Mind the Zebra can help with.
